A Personal Brand Shoot for Social Media in the Columbia River Gorge

May 29, 2016  •  Leave a Comment

 

A Personal Brand Photoshoot for Social Media

In the Columbia River Gorge

 

A few weeks ago, a client asked me to help her create some great photos for her social media campaign.  The purpose was to promote herself as a yoga instructor and personal trainer.    She wanted the photos to show her outdoors having fun, looking sexy and being the picture of perfect health.

We talked about several possible locations to do the shoot and settled on two places in the Columbia River Gorge. This shoot took place on a cloudy day in May of 2016.  The client received more than the usual number of images, because she wanted a wide variety to choose from as she designed her extensive social media advertising campaign.  The photos will also be used on her web site and blog.

Our first location was at a small waterfall, with plenty of lush ferns and native rock.  In order to give her the greatest flexibility, I made sure to shoot both horizontal and vertical images.

 

 

 

Leaving the waterfall, we drove to a location farther East that would allow a nice view of the river and the cloud filled sky.  The look for this part of the shoot required hiking boots or swimsuit.

 

 

My client and I were both very pleased with the results.  We spent approximately five hours in the gorge and created more than enough images for her needs.  She will be using these in her blog and social media posts for the next six months at least.  Already, she has had a big increase in followers on Twitter and Facebook.  She was kind enough to allow me to share these images to show how a social media photoshoot can work for you!


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